The Tech Revolution: Transformational Changes and Challenges for the Automotive Industry
John McElroy, Blue Sky Productions
The automobile is going through a major change in technology. And it's not just electric. The major changes include: software-defined vehicles, digital twins, zonal and centralized computing, ethernet in-car connectivity, adapting to the use of AI, and many more. New entrants are redefining how cars are made. Legacy OEMs have to find new ways to succeed in the face of rising global competition and high battery material costs. While new entrants have the advantage of a clean slate start, legacy OEMs have robust processes that have evolved over decades. But, one thing is clear, everyone has to adapt to this major disruption to be successful.
Published: 14 May 2024
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