8:30
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Registration
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9:30
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Welcome Address
9:30 - 9:45
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Sunil Motwani
MathWorks
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9:45
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Keynote: Driving the Future: Transformational Changes in the Automotive Industry
The automotive industry is undergoing a major transformation, driven by technologies such as electrification, software-defined architecture, artificial intelligence, and digital twins. These innovations are entering the market at an unprecedented pace, giving rise to new players who are reshaping how cars are designed and built. It remains to be seen whether these new entrants, with their clean-slate development approaches, or traditional automakers, with their deep experience but steeper learning curves, will ultimately dominate the market. Borrowing lessons from other industries offers both groups valuable strategies to adapt and thrive. In this talk, explore how cross-industry trends and the systematic use of models and data throughout the development process and ecosystem can accelerate the automotive industry’s transformation.
Sameer Prabhu, Ph.D., Worldwide Industry Marketing Director
MathWorks United States
Sameer Prabhu, Ph.D., is the worldwide industry director at MathWorks. He manages a worldwide team of market development managers who lead the effort to foster the adoption of MATLAB and Simulink products for technical computing and Model-Based Design across different market segments. He has over thirty years of experience applying MATLAB and Simulink products in various application areas. Prior to joining MathWorks, Sameer engaged in the research and development of complex control systems through his work at Visteon, Caterpillar, and Tata Motors. His efforts have been documented through United States patents and in global publications. Sameer has a bachelor’s degree in mechanical engineering from the University of Mumbai and received his Ph.D. in mechanical engineering from Duke University, specializing in robotic controls and artificial intelligence. He also holds an M.B.A. from the University of Michigan.
9:45 - 10:15
Sameer Prabhu, Ph.D., Worldwide Industry Marketing Director
MathWorks United States
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Sameer Prabhu, Ph.D., Worldwide Industry Marketing Director
MathWorks United States
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10:15
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Customer Keynote
10:15 - 10:45
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10:45
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Tea Break, Technology Showcase
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11:15
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Keynote: What’s New in MATLAB and Simulink for Automotive
Learn about new MATLAB® and Simulink® capabilities to support research, design, and development in automotive workflows. Highlights include desktop and editor enhancements, interactive tools for low-code/no-code tasks, and new visualization options for better data and system analysis. Discover new features that accelerate EV and component simulation, SDV software development, automated driving system design, and the use of AI to boost efficiency across automotive system and software development.
Prasanna Deshpande, Application Engineering Manager
MathWorks India
Prasanna Deshpande, a seasoned leader with two decades in the automotive and e-Mobility domains, holds the role of application engineering manager at MathWorks India. He specializes in the fields of automotive electrification, Model-Based Control Design, and automation. He and his team members closely work with automotive OEMs, suppliers, start-ups, and services in adopting Model-Based Design for system simulation, embedded code generation, and real-time testing. Prasanna leads e-Mobility initiatives and has been actively speaking at SAE, ICAT, and ARAI conferences. His impactful mentorship reaches startups through collaborations with accelerators like COEP Bhau, KPIT Sparkle, iCREATE, STPI Motion, VJTI-TBI and India Energy Storage Alliance (IESA), nurturing emerging talents and fostering innovation. His expertise further empowers startups in the energy utility sector, leveraging MATLAB and Simulink products for efficient development in alignment with the company’s commitment to driving sustainable progress.
11:15 - 11:45
Prasanna Deshpande, Application Engineering Manager
MathWorks India
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Prasanna Deshpande, Application Engineering Manager
MathWorks India
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11:45
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China’s Shift to EVs and SDVs with Model-Based Design
The rapid transformation of China’s automotive industry toward electric vehicles (EVs) and software-defined vehicles (SDVs) is reshaping how companies approach innovation and development. In this session, explore how MathWorks is enabling the automotive ecosystem in China to accelerate this shift using Model-Based Design. Discover how leading companies are leveraging service-oriented architecture, simulation, DevOps, and data-driven development to improve engineering efficiency, reduce development cycles, and deliver cutting-edge EV and SDV solutions. See how Model-Based Design is helping teams to drive sustainable innovation in China’s dynamic automotive market.
Vincent Zhou, Automotive Industry Marketing Manager
MathWorks China
Vincent Zhou, China automotive industry marketing manager, is mainly responsible for developing and executing business strategy to drive increased adoption of MATLAB and Simulink products in China. Before MathWorks, he worked at Bosch Powertrain Systems and Geely Automotive in fuel system development and vehicle development management, respectively. Vincent received his master’s degree in mechatronics engineering from China University of Mining and Technology (Beijing).
11:45 - 12:00
Vincent Zhou, Automotive Industry Marketing Manager
MathWorks China
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Vincent Zhou, Automotive Industry Marketing Manager
MathWorks China
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12:00
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Panel Discussion: Streamlining Automotive Software Complexity
As vehicles become increasingly software defined, the automotive industry faces mounting complexity in architecture, functionality, and integration. Hear this panel explore how Model-Based Design enables engineering teams to manage this complexity—accelerating development, improving collaboration, and ensuring higher software quality. Join senior industry experts as they share strategies, successes, and lessons learned in applying Model-Based Design across the automotive software lifecycle.
Rashmi Rao, Moderator, Automotive Industry Manager
MathWorks India
Rashmi Gopala Rao is an automotive industry manager at MathWorks India. She is responsible for strategic planning and technology rollout for the India region. Her focus is to foster industry adoption of Model-Based Design and MATLAB and Simulink. She has 24 years of industry experience working predominantly in diesel control systems with exposure to body control, chassis, and ADAS domains. Rashmi is part of the management committee of SAE Bengaluru Section. Prior to joining MathWorks, Rashmi managed the hardware-in-the-loop business for India at ETAS Automotive India Private Limited. She also worked at Maruti Suzuki India Limited as manager of body control logics and at Robert Bosch India Limited on development of diesel control software. Rashmi holds a bachelor's degree from Ramaiah Institute of Technology and an executive degree in management from IIM Calcutta.
12:00 - 13:00
Rashmi Rao, Moderator, Automotive Industry Manager
MathWorks India
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Rashmi Rao, Moderator, Automotive Industry Manager
MathWorks India
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13:00
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Lunch, Technology Showcase, and Networking
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14:15
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Navigating ADAS on Indian Roads
Advanced driver assistance systems (ADAS) are changing how we drive and improving road safety around the world; but using ADAS in India is challenging because of the unique traffic conditions. The roads are often unstructured, lanes are not clearly marked, and driving behavior can be unpredictable. You'll also find all kinds of vehicles—from bikes and trucks to bullock carts—sharing the same space. Solutions made for other countries need to be adapted for Indian roads.
Explore the real-world difficulties of using ADAS in India and focus on building Level 3 and higher autonomous features that can handle these complex conditions. Features like adaptive cruise control and lane-keeping assist can help, but only if they are adjusted to work on India’s busy and often confusing roads. You'll also touch on advanced road assistance systems (ARAS), which can offer further help with local driving scenarios.
There is strong momentum in the industry, with safety features possibly becoming mandatory and increasing support from carmakers, suppliers, and startups to create low-cost, India-specific ADAS solutions.
MATLAB®, Simulink®, and RoadRunner products allow teams to design, test, and improve ADAS features quickly using models and simulations. See examples of success from Indian companies, startups, and universities, and discover how innovation and collaboration are key to making ADAS work well on Indian roads.
Dr. Rishu Gupta
MathWorks
14:15 - 14:45
Dr. Rishu Gupta
MathWorks
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Dr. Rishu Gupta
MathWorks
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Enhancing Vehicle Design and Validation with Virtual Vehicles
Designing electric vehicles for optimal range and performance requires a deep understanding of vehicle dynamics, powertrain systems, thermal management, and more. Virtual vehicle development is essential for creating robust designs and ensuring operational safety. By utilizing virtual vehicle simulations, engineers can gain valuable insights into real-world behavior, test a wide range of “what-if” scenarios, and validate embedded software functionality. This approach enables faster evaluation of different design variants, safe exploration of edge cases, and overall enhancement of product quality.
Highlights:
- Designing electric vehicles for performance and range evaluation
- Utilizing vehicle simulation models to explore design trade-offs
- Optimizing vehicle design through reduced-order models (ROM)
- Integrating chassis control for advanced vehicle dynamics and scenario-based testing
Rahul Choudhary
MathWorks
Vinayak Padmaji
MathWorks
14:15 - 14:45
Rahul Choudhary
MathWorks
Vinayak Padmaji
MathWorks
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Rahul Choudhary
MathWorks
Vinayak Padmaji
MathWorks
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Accelerating SDV Development Using Model-Based Design
As the automotive industry accelerates towards software-defined vehicles (SDVs), the flexibility to generate both service-oriented architecture (SOA) and signal-based software is increasingly vital within modern E/E architectures. Leveraging high-performance computers (HPCs) and standards like AUTOSAR® (Adaptive and Classic), Model-Based Design empowers engineers to seamlessly retarget software across heterogeneous platforms, minimizing manual code rewriting. This approach also supports systematic verification of SOA components and the integration of artificial intelligence (AI) functionalities. By automating Model-Based Design workflows within continuous integration (CI) pipelines, organizations can ensure consistent execution of process steps, utilize simulation for efficient issue reproduction and debugging, and accelerate the reliable deployment of advanced automotive software solutions.
14:15 - 14:45
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Vamshi Kumbham
MathWorks
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14:45
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Virtual Validation of ADAS Features in Commercial Vehicles Using RoadRunner
Advanced Driver Assistance Systems (ADAS) are essential for enhancing road safety and driving efficiency in commercial vehicles. However, validating their effectiveness requires early, accurate, and repeatable testing. Virtual validation offers a scalable and efficient solution to meet these demands.
Discover how Daimler Trucks Innovation Center India has leveraged RoadRunner and Simulink® to accelerate ADAS validation by:
- Designing standardized driving scenarios using RoadRunner Scenario
- Modeling virtual sensors and vehicles to replicate real-world conditions
- Integrating ADAS algorithms—such as sensor fusion, lane detection, and AEB—within Simulink to evaluate system performance
- Running virtual tests and generating performance metrics
Murshed Borbora
Daimler Trucks Innovation Center India
Prasanna Thakre
Daimler Trucks Innovation Center India
14:45 - 15:15
Murshed Borbora
Daimler Trucks Innovation Center India
Prasanna Thakre
Daimler Trucks Innovation Center India
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Murshed Borbora
Daimler Trucks Innovation Center India
Prasanna Thakre
Daimler Trucks Innovation Center India
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HIL Verification and Prototyping of OCDC System on FPGA Using HDL Workflow
The increasing complexity and performance demands of modern power electronic systems necessitate robust verification and rapid prototyping methodologies during the design phase.
See a comprehensive approach for hardware-in-the-loop (HIL) verification and prototyping of an OCDC controller and system on an FPGA using Simscape™ and the HDL Coder™ workflow.
The control algorithm is developed in Simulink® and deployed to a TI C2000™ microcontroller using the C2000 Microcontroller Blockset. Simultaneously, the power stage is modeled using Simscape to accurately capture dynamic behavior, then synthesized to an FPGA using HDL Coder. This results in a complete closed-loop HIL setup combining control algorithm and real-time power stage emulation.
Key advantages of this methodology include:
- Elimination of complex physical hardware setups for power stage testing.
- Rapid prototyping of multiple converter topologies with near-accurate simulation results and high-fidelity validation of power stages without sacrificing the accuracy to greater extent.
- Seamless switching between designs, significantly reducing development cost and lead time.
- Reduced maintenance risks due to minimized dependency on physical test hardware.
- Greater potential for automation across the entire design and test workflow.
This integrated workflow accelerates development, enhances flexibility, and ensures reliable validation and rapid prototyping for power electronic control systems.
Pritam Pramanik
Bosch Global Software Technologies Pvt. Ltd.
14:45 - 15:15
Pritam Pramanik
Bosch Global Software Technologies Pvt. Ltd.
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Pritam Pramanik
Bosch Global Software Technologies Pvt. Ltd.
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Model-Based Design for AUTOSAR Adaptive: Achieving Scalability with MATLAB and Simulink
The next generation of automotive software architecture demands increased flexibility and scalability, which AUTOSAR® Adaptive provides through service-oriented and dynamic execution models. This could be aided via a model-based development workflow for AUTOSAR Adaptive using MATLAB® and Simulink®. See how to design, simulate, and generate C++ code for POSIX-compliant ECUs, while incorporating features such as service discovery, communication management, and execution scheduling. This model-based development approach makes use of system-level modeling, software component configuration, and validation in a virtual simulation environment.
Through a real-world use case, learn how developers can iterate on their designs while ensuring compliance with AUTOSAR Adaptive specifications and successfully deploy from conceptual model to runnable code. Participants will gain insights into AUTOSAR Adaptive domain implementation, handling of repetitive tasks while enhancing traceability, and testing in automotive applications.
14:45 - 15:15
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Ashish Nair
Mahindra
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15:15
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Tea Break, Technology Showcase
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15:45
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Developing India-Specific Virtual Scenarios from Real-World Data – ADAS Use Cases
ADAS enhances road safety by assisting drivers with real-time alerts and automated responses to potential hazards. With increasing traffic density and accident rates, these systems are essential for reducing human error and improving driving efficiency. However, ADAS validation is inherently complex due to the need for consistent performance across diverse driving scenarios and environmental conditions. In India, this complexity is heightened by unique challenges such as heterogeneous traffic, inconsistent road infrastructure, and unpredictable road user behavior. To effectively address these challenges, it is crucial to incorporate both India-specific driving scenarios and high-fidelity 3D assets into simulation environments. These localized elements enable more accurate and realistic testing, ensuring that ADAS technologies are robust, reliable, and well-suited to the Indian driving context.
Explore an end-to-end pipeline for creating simulation-ready real-world scenarios from recorded vehicle data using Scenario Builder from Automated Driving Toolbox™ and RoadRunner.
Highlights:
- Data collection setup – sensor configuration, mounting, and calibration
- Automation of annotation task for India-specific asset
- Sensor fusion logic for track generation and robust traffic simulation
- Generative AI for simulation-ready 3D asset creation from high-res images
The resulting synthetic scenarios are validated for realism and functionality, supporting applications in autonomous vehicle testing and traffic simulation. This framework provides a scalable, automated solution for generating high-fidelity, India-centric synthetic scenarios, enhancing the development of robust autonomous systems.
Ninad A. Pachhapurkar
The Automotive Research Association of India (ARAI)
15:45 - 16:15
Ninad A. Pachhapurkar
The Automotive Research Association of India (ARAI)
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Ninad A. Pachhapurkar
The Automotive Research Association of India (ARAI)
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Development and Deployment of AI Algorithms in Control Units Using MATLAB and Simulink
See a comprehensive approach to accelerating the development and deployment of AI and machine learning algorithms in embedded control units using MATLAB® and Simulink®. By leveraging Model-Based Design principles, discover how end-to-end development pipelines can be derived and deployed efficiently to target microcontrollers in production programs. Integrating MATLAB and Simulink with cloud platforms, particularly AWS®, enables scalable simulation, rapid calibration, and benchmarking of machine learning algorithms for highly nonlinear systems.
We showcase multiple real-world applications where AI integration was made practical with MATLAB and Simulink, ranging from control logic optimization to predictive diagnostics, and we highlight how these tools expedite the realization of concepts into deployable systems. Learn how these pipelines seamlessly integrate into Agile workflows, facilitating iterative development, validation, and deployment cycles. You’ll also explore the use of these pipelines in software-defined vehicles (SDVs), providing a foundation for robust machine learning lifecycle management in production environments.
Key benefits include simplified workflow setup, effective failure-mode testing, rapid deployment of high-fidelity models, and reduced dependency on physical testbenches through cloud-based simulation. There are also practical challenges such as limited workflow expertise, managing black-box recalibration, and the manual oversight required for training data validation. This work provides insights and best practices to system developers aiming to adopt AI and machine learning within embedded systems using MATLAB and Simulink and cloud infrastructure.
Dr. Vivek Venkobarao
Schaeffler
15:45 - 16:15
Dr. Vivek Venkobarao
Schaeffler
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Dr. Vivek Venkobarao
Schaeffler
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Accelerating Automotive Software Defect Detection via Shift-Left with Virtual ECU Testing
The increasing software complexity in modern vehicles pushes traditional validation methods to their limits. As software-defined vehicles (SDVs) evolve, software verification is an integral part of development from day one. However, current validation approaches, reliant on hardware-in-the-loop (HIL) and physical prototypes, face critical bottlenecks:
- Late-stage defect detection, increased rework costs, and prolonged development.
- Limited scalability, challenging efficient software variation testing.
- Fragmented validation environments, causing multi-domain integration inefficiencies.
To address these, the industry is shifting towards virtualization-driven validation. Virtual ECUs (VECUs) enable software testing before hardware availability, facilitating parallel validation, continuous testing, and faster iterations. This approach is bolstered by the Functional Mock-up Interface (FMI) 3.0 standard, which explicitly supports virtual ECU testing, enhancing interoperability. Meanwhile, OEMs adopt virtual validation, integrating VECUs with existing simulation infrastructure remains a challenge.
Learn about VECU execution integration with existing Simulink-based simulation infrastructure based in Simulink®, enabling OEMs to leverage current environments for new VECU methods, benefiting from FMI 3.0. Transitioning from model-in-the-loop (MIL) and software-in-the-loop (SIL) to virtual testing, this solution facilitates FMU-based Level 2/Level 3 VECU simulation, calibration, measurement, and CAN simulation. Co-simulation of VECU (FMU) with Simulink enhances testing, reduces physical prototype needs, and accelerates development. This approach demonstrates improvements in efficiency, cost-effectiveness, and accuracy in automotive control system development.
15:45 - 16:15
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Priyanshi Gupta
KPIT
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16:15
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Build Reliable ADAS Algorithms with HD Maps
HD Maps are becoming essential for the next generation of mobility, particularly in enabling precise and reliable ADAS systems.
Unlike traditional maps, HD maps provide lane-level detail, essential for applications like accurate localization in GPS-denied environments, enhanced positioning through feature-based triangulation, and smarter route planning. MapmyIndia has strong capabilities in generating high-quality HD maps tailored for Indian roads, including complex urban areas and highways. These maps include detailed features like lane markings, road edges, and signage.
You can use these maps with MATLAB, Simulink, and RoadRunner for ADAS development through tools that enable simulation, sensor fusion, and control design.
Together, this synergy offers a powerful platform for building safer and more intelligent driving systems in India.
Monika Jaipuriar
MapmyIndia
16:15 - 16:40
Munish Raj
MathWorks
Monika Jaipuriar
MapmyIndia
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Munish Raj
MathWorks
Monika Jaipuriar
MapmyIndia
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Master Class: Chassis Control Testing with Vehicle Dynamics Blockset and RoadRunner Scenario
As modern vehicles become increasingly reliant on advanced chassis control systems, there is a growing need for scalable, realistic, and efficient validation workflows. In this master class, see a simulation-driven approach for testing chassis control algorithms using Vehicle Dynamics Blockset™ and RoadRunner Scenario.
Discover how engineers can virtually design, test, and validate control logic within high-fidelity, closed-loop simulations that replicate complex driving scenarios, such as urban intersections with traffic and signals. By combining configurable vehicle dynamics models with scenario-based testing, this workflow reduces the need for physical prototypes, accelerates development cycles, and enhances system robustness.
You will gain insights into integrating control algorithms with simulation environments, enabling earlier detection of issues, better design iterations, and comprehensive coverage of edge cases in a cost-effective manner.
Highlights
Explore, through reference examples and user stories, how to:
- Configure virtual vehicles with Simulink®
- Integrate the chassis control algorithm
- Author 3D scenes and scenarios with RoadRunner
- Integrate Simulink and RoadRunner
- Simulate real-world scenes before in-vehicle testing
16:15 - 16:40
Sree Varshini
MathWorks
Abhisek Roy
MathWorks
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Sree Varshini
MathWorks
Abhisek Roy
MathWorks
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Master Class: Code to Car: Building Software Factories for Rapid Automotive Software Delivery
As the demands of the automotive industry grow more complex, adopting industrialized approaches to software development has become essential to ensure product quality and reliability. In this master class, explore how software factories—enabled by structured workflows and modern tools—can help organizations meet rigorous industry standards and deliver robust, certified automotive software. Participants will learn about organizing MATLAB® projects for effective collaboration, implementing efficient version control with Git™, automating build and deployment with CI/CD pipelines, and managing development artifacts. You will also see comprehensive testing methodologies using MATLAB and Simulink® to ensure software reliability.
Highlights:
- Practical strategies for structuring and managing automotive software projects.
- Techniques for improving collaboration and traceability across development teams.
- Automation of software build, test, and deployment processes.
- Approaches to rigorous testing and quality assurance with MATLAB and Simulink.
16:15 - 16:40
Nukul Sehgal
MathWorks
Rajat Arora
MathWorks
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Nukul Sehgal
MathWorks
Rajat Arora
MathWorks
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16:40
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Accelerate Autonomous Driving with Validation at Scale
Automated driving has the potential to revolutionize mobility, but India’s complex, unstructured traffic and inconsistent infrastructure present unique challenges.
These conditions demand robust and adaptable algorithms that go beyond traditional approaches. To develop safe and reliable systems, teams must meet both global safety standards (like Euro NCAP, JAMA) and India-specific traffic requirements. The validation needs to happen at scale, leveraging a continuous integration (CI) pipeline that supports rapid scenario creation using real-world and standardized data.
Automated testing and continuous testing (CT) pipelines—enabled by cloud infrastructure and tools like Docker—allow fast, scalable, and collaborative development.
In this talk, explore how MATLAB®, Simulink®, and RoadRunner can support:
- Generating India-specific scenarios using real-world data
- Setting up CI and CT pipelines for continuous validation
- Scaling to cloud using Docker® for efficiency and collaboration
16:40 - 17:00
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Munish Raj
MathWorks
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17:00
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End of Event
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