Hi, I found readtable.m a bit slow.
You can also try this:
strs={'"Hi there"','"Joe"'} % Example cell array of strings with "..."
regexp(strs,'[^""]*','match','once')
I borrowed the regexp syntax from:
https://de.mathworks.com/matlabcentral/answers/399532-recovering-text-between-parentheses-using-regexp#answer_319061
