We have absolutely no idea what result you are expecting.
Try this:
%% 1D line plot
x = linspace(0,1000,1000);
C = @(x) x.*(1-2/3*x);
figure(1)
plot(x,C(x))
%% create 2D mesh from x-cordinate;
[X,Y] = meshgrid(x);
%%% how to Convert C to 2D matrix
surf(X,Y,C(X+Y), 'EdgeColor','none')