If you want to the difference, eg. the tenth column and the start price, I think that it can be done with 1. define start price (maybe the first data or anywhere) as a variable (e.g. first_prize), 2. if you want to get the difference between tenth column and the first price then: diference = A(:,10) - first_price (or you can substitute first_prize with known value). Here, the pize data is assumed to be stored as A. And A(:,10) is the command to call all values in tenth column in matrix A.
Is it like what you're asking?