The Freescale Cup Companion App is located on the APPS tab of the MATLAB Toolstrip:
The App, shown in the orange rectangle may not be visible on the APPS Tab. If you do not see the Freescale Cup Companion App, click on the down-arrow, shown in the green rectangle, to show more Apps and find the Freescale Cup Companion App.
To open the App, simply click on its icon:
This should open up the App: