One way of doing this:
%work out how to split AA
rowdist = ones(1, ceil(size(AA, 1) / 10)) * 10;
rowdist(end) = 10 + mod(size(AA, 1), -10);
%do the splitting and transpose into a row
splitAA = mat2cell(AA, rowdist, size(AA, 2))';
%add another row with the data to insert
splitAA(2, :) = {[NaN NaN 99 NaN 77 NaN]};
%avoid insertion of the new row at the end if the height
%of the matrix is not a multiple of ten
if mod(size(AA, 1), 10)
splitAA{2, end} = [];
end
%join it all together
newAA = vertcat(splitAA{:})
