If you want a .exe, this is specific to windows and then it can't run on both windows and linux/mac.
Technically you can compile with -C and create an external ctf (instead of embedding it in the application) and use ctfxlauncher on a different platform to run the program.
Cross-platform should also work for python, java and c++ (using matlab data array) although the installers created using deploytool wil only work on the platform they were created on.
