If you have a signal, x, then the matched filter's coefficients is given by time reverse of x, i.e., x(end:-1:1). If your signal is complex, you also need to to use complex conjugate. You can then use it just as an FIR filter. For example,
>> x = ones(10,1);
>> b = x(end:-1:1);
>> y = filter(b,1,x);
