Your license type expects a license server to be handling the license authentication. The above link gives information on how to retrieve a license to install on a license server. The part below that in the link, about network licenses, talks about the local file that a user of the license would need to direct MATLAB to talk to a license server.
Your license is not for standalone use: it is not locked to the individual host as would be the case if you were using standard activation procedures.
