Here is a solution without for-loop
A = zeros(5,8);
[i, j] = ndgrid(1:size(A,1), 1:size(A,2));
A = (4*i-2*j).*(i>j) + (i.^2-3*j).*(i<=j);
Result
>> A
A =
-2 -5 -8 -11 -14 -17 -20 -23
6 -2 -5 -8 -11 -14 -17 -20
10 8 0 -3 -6 -9 -12 -15
14 12 10 4 1 -2 -5 -8
18 16 14 12 10 7 4 1
