Try this:
% Create random sample data.
m = int32(randi(9, [2, 1000]))
% Find out which columns have a 1 in row 2
columnsThatAre1 = m(2, :) == 1
theFirstRowvalues = m(1, columnsThatAre1)
% Sum them up
theSum = sum(theFirstRowvalues)
It should be self-explanatory and easy to follow with comments and descriptive variable names. Of course you could do it all in one compact line, but I thought you'd find this easier to follow.