Easiest way is to parse with regular expressions and read into an output structure with named fields.
%read in file
str = fileread('/path/to/your/file.txt');
%extract fields and values
pieces = regexp(str, '(?<field>\w+)=(?<value>[^\n]+)', 'names');
out = struct(); %your variables
for k=1:length(pieces),
field = pieces(k).field;
val = pieces(k).value;
tf= ismember(val, char([34 39])); %remove " and ' from string
val = strtrim(val(~tf)); %also remove spaces
%try to convert to double. If successful, use converted value,
%otherwise use original (string) value
valn = str2double(val);
if ~isnan(valn), %conversion successful, use as numeric
val = valn;
end
%add to output structure
out.(field) = val;
end
